Issue 68 - 06 | The Customer Service ManifestoBy Joseph Jaffe
Published March 3, 2010 6:00 p.m.
The Customer Service Manifesto documents this sea change, introduces the 10 new rules of customer service and introduces a key hypothesis, namely that customer service needs to be elevated to the front office; to that of a strategic imperative which becomes a if not the key differentiator in the board room and beyond."
About Joseph Jaffe | Joseph Jaffe is a CEO and co-founder of Evol8tion, a company dedicated to helping leading brands embrace marketing innovation in the form of collaborating with early stage startups via pilot programs, acceleration and/or investment. He is the author of 4 books, including best-selling Life After the 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. The E of Z.E.R.O. stands for Entrepreneurship and highlights and expands upon many of the ideas in this Manifesto.www.jaffejuice.com
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