Issue 68 - 06 | The Customer Service Manifesto

By Joseph Jaffe
Published March 3, 2010 6:00 p.m.
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today.

The Customer Service Manifesto documents this sea change, introduces the 10 new rules of customer service and introduces a key hypothesis, namely that customer service needs to be elevated to the front office; to that of a strategic imperative which becomes a if not the key differentiator in the board room and beyond."

About Joseph Jaffe | Joseph Jaffe is a CEO and co-founder of Evol8tion, a company dedicated to helping leading brands embrace marketing innovation in the form of collaborating with early stage startups via pilot programs, acceleration and/or investment. He is the author of 4 books, including best-selling Life After the 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. The E of Z.E.R.O. stands for Entrepreneurship and highlights and expands upon many of the ideas in this Manifesto.

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