Issue 68 - 05 | Is Your Product Launch Doomed?: 10 Ways to Identify an Impending Launch DisasterBy Dave Daniels
Published March 3, 2010 6:00 p.m.
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it’s no wonder product launches fail to achieve the sales velocity anticipated.
What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.”
About Dave Daniels | Dave Daniels is an instructor for Pragmatic Marketing with more than 25 years of experience. He specializes in product marketing and product launch, with an emphasis on effective go-to-market strategies and execution. His extensive background includes development, sales, product management and product marketing, with a global perspective of the entire product launch process. Prior to joining Pragmatic Marketing, Dave founded Launch Clinic, a consulting company focused on helping organizations implement successful launch strategies. He speaks at many industry events about launch best practices and writes the Launch Clinic blog.http://pragmaticmarketing.typepad.com/lau