Issue 68 - 01 | Rework: A Better, Easier Way To Succeed In Business

By Jason Fried & David Heinemeier Hansson
Published March 3, 2010 6:00 p.m.
"In the real world, you canʼt have over a dozen employees spread out across eight different cities over two continents. In the real world, you canʼt attract millions of customers without any salespeople or advertising. In the real world, you canʼt reveal your formula for success to the rest of the world. But weʼve done all those things and prospered. The real world isn't a place, itʼs an excuse. Itʼs a justification for not trying. It has nothing to do with you."

About Jason Fried & David Heinemeier Hansson | Jason Fried and David Heinemeier Hansson are the founders of 37signals—a trailblazing software company that produces products used by millions of people around the world. They have been profiled in publications like Time, Newsweek, and Wired. They’re also contributors to Signal vs. Noise, on the Web’s most popular blogs. To learn more about Rework and 37signals, go to

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