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Issue 64 - 04 | The Freak Factory: Making Employees Better by Helping Them Get Worse

By David Rendall
Published Nov. 12, 2009 3:30 a.m.
"If conventional approaches aren’t working, then what should we do? Instead of attacking people’s weaknesses, we need to find the strength that is hidden inside their apparently negative characteristics. It is time to stop trying to create well-rounded and balanced employees. We need employees that are unbalanced. We need employees that are freaks. It is time to build a freak factory."

About David Rendall | David Rendall started working as a paperboy when he was eleven years old. Since then he has been a stock boy, lawn boy, painter, janitor, tutor, resident assistant, job coach, supervisor, nonprofit manager and senior executive.

He is currently a speaker and author. During the last ten years he has provided leadership training and keynote presentations throughout the United States, Canada, India, Australia and the United Kingdom. His clients include AT&T, Tyco International, Jobs Australia, Potash Corp, Duke University and Value Options.

He is also a management professor at Mount Olive College, in the Research Triangle area of North Carolina, where he was nominated for Teacher of the Year, and he has taught leadership courses for the University of Phoenix and Keller Graduate School of Management.

Prior to becoming a professor and speaker, he managed nonprofit enterprises that provided employment for people with disabilities. He has more than fifteen years of experience leading people and organizations.

He earned a doctor of management degree in organizational leadership from the University of Phoenix. He also has undergraduate and graduate degrees in psychology. His first book was The Four Factors of Effective Leadership. He is currently working on his new book, The Freak Factory: Making Employees Better by Helping Them Get Worse.


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