Issue 60 - 02 | The Hub Mentality: Shifting From Business Transactions To Community InteractionBy Stephen Palmer & Carl Woolston
Published July 9, 2009 12:36 a.m.
Your job is to become a hub, a center of influence that creates value for your customers on their terms. Sales and profit are the result of fulfilling customer desires through educational, valuable content and remarkable products and services. Do this and your loyal community members become your advocates and evangelists.”
About Stephen Palmer & Carl Woolston | Stephen Palmer and Carl Woolston are the founding partners of KGaps Consulting, a marketing firm that connects leaders with communities using the principles of their proprietary Hub Mentality. KGaps stands for knowledge gaps. We bridge the gaps that limit the potential of information age businesseshttp://www.kgaps.com