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Issue 58 - 02 | The Small Revolution

By Linda Kaplan Thaler & Robin Koval
Published May 6, 2009 10:39 p.m.
“When tackling problems, we are often told to think big. We filter out life’s seemingly insignificant details in order to concentrate on the greater issues. After all, big ideas yield big results, or so the assumption goes. Certainly, no one wants to be thought of as the person who 'can’t see the forest for the trees.' But many times, these very same little details are the ones that can serve as the real catalysts for change in our own lives and in the lives of others—if we only start to recognize their potential.

The SMALL revolution asks people to forget about the old ways. To tackle today’s issues and achieve our greatest goals, we need to shift our thinking away from the big picture and focus instead on the small pixels. These new times call for a new outlook, and therefore, we must change our perspective from the grandiose and difficult to the humble and doable. By rediscovering the magic within our smallest actions and celebrating the tiny victories that each of us accomplish daily, we can overcome the big obstacles and effect real change.”

About Linda Kaplan Thaler & Robin Koval | Linda Kaplan Thaler is an Advertising Hall of Fame luminary and creator of many of the industry’s most iconic campaigns, including Kodak Moments and the hilarious Aflac duck. Linda was the co-founder and CEO of the Kaplan Thaler group, which quickly became one of America’s fastest growing ad agencies. She is currently Chairman of Publicis New York, and the coauthor of several national bestsellers, including Bang! Getting Your Message Heard in a Noisy World, The Power of Nice, and The Power of Small. She lives with her family in New York City.

Robin Koval is the CEO and President of the Truth Initiative, the national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco and the creators of the award winning and life-saving truth® youth tobacco prevention program. Robin is also a leader in the world of advertising and marketing. She is a co-founder of the Kaplan Thaler Group, creators of the Aflac Duck and many other well-known campaigns, and was CEO of its successor, Publicis Kaplan Thaler. She is the co-author of three other best-selling books: The Power of Nice, The Power of Small, and Bang! Getting Your Message Heard in a Noisy World. Robin lives with her husband in Washington, D.C.


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