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Issue 58 - 01 | Creative Elegance: The Power of Incomplete Ideas

By Matthew E. May
Published May 6, 2009 10:56 p.m.
“It is nearly impossible to make it through a typical day without exchanging ideas. Whether deciding on something as simple as a restaurant for a long overdue night out, or as complicated as the design of an entirely new product, we are forever involved in sculpting and selling our creative thought. Conventional wisdom says that to be successful, an idea must be concrete, complete, and certain. But what if that’s wrong? What if the most elegant, most imaginative, most engaging ideas are none of those things?”

About Matthew E. May | In addition to The Laws of Subtraction, Matthew E. May is the author of four previous manifestos. He is also the author of three award winning books: The Elegant Solution, In Pursuit of Elegance, and The Shibumi Strategy. A popular speaker, creativity coach, and close advisor on innovation and design strategy to companies such as ADP, Edmunds, Intuit, and Toyota, he is a regular contributor to the American Express OPEN Forum Idea Hub and the founder of Edit Innovation, an ideas agency based in Los Angeles.


View 4 other manifestos by this author

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