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Issue 57 - 05 | The Recognition Microscope: Fuel for Human Acceleration
By Adrian Gostick & Chester Elton Published April 9, 2009 2:56 a.m.

“Can recognition be analyzed under a microscope?

Categorized here as a business manifesto, you might assume that recognition ROI—what we call the return on 'Carrots'—would be the first order of conversation. In other words, how purpose-based recognition can boost your bottom line, motivate employees to achieve, and create high-performance teams. And, because most readers here are searching for quick, easy to execute applications, you may even assume that a prescriptive “how-to” focus should warrant an initial discussion. Or, maybe even more to the point, scientific research should be presented to qualify the case for the most effective human performance accelerant in existence—recognition. The ROI is astounding. The application is easily trainable. And, now there’s global research proving that recognition accelerates human performance to a level beyond comparison in every culture studied—the impact has no boundaries, and the way humans respond to recognition reveals an outstanding driver of performance. All that said, the most revealing analysis under the microscope must begin within ourselves—the results of which we can all qualify, quantify, and measure.”


About Adrian Gostick & Chester Elton | New York Times and Wall Street Journal bestselling authors and acclaimed speakers Adrian Gostick and Chester Elton have spent the past 20 years researching and working with the world’s best companies such as Pepsi Beverages Company, American Express, Wal-Mart and Avis Budget Group. Considered “The thought leaders on employee engagement,” Gostick and Elton have appeared on CBS’s 60 Minutes, NBC’s Today Show, CNN, ABC and National Public Radio. Their work has been quoted in The New York Times, Fortune, The Economist, Newsweek and many other publications. For more information visit adriangostick.com and chesterelton.com.

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