Issue 57 - 02 | Calling All Corporate Couch Potatoes:
By Jeanne Liedtka
Put Down the Doritos and Get Moving! Or, How Managers Can Succeed in Uncertain Times
Published April 9, 2009 3:47 a.m.
Your biggest challenge is not to find a way to trim another 10% off your work force; it is to make dealing with instability your sweet spot; to hone your ability to leverage surprise and uncertainty rather than just react. In doing so, you just might find a new set of possibilities that wouldn’t exist in a stable, predictable world. Opportunities that you’d never find sitting on that couch.”
About Jeanne Liedtka | Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration at the University of Virginia. Her Columbia University Press books include Solving Problems with Design Thinking (2013), Designing for Growth (2011), and The Designing for Growth Field Book (2013), all from Columbia University Press. Her new book is Design Thinking for the Greater Good: Innovation in the Social Sector.https://www.jeanneliedtka.com/
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