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Issue 56 - 04 | Creating Widespread Empathy

By Dev Patnaik
Published March 12, 2009 12:40 a.m.
"This manifesto is dedicated to what ought be a mind-scorchingly obvious idea.

An idea that every successful company ought to know and understand in their bones.

An idea that the vast majority of companies nonetheless fail to get.

That idea?

That empathy equals growth."

About Dev Patnaik | Dev Patnaik, author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, is the Managing Associate of Jump Associates, a consulting firm that helps Fortune 500 companies build new businesses, define new products and services, and cultivate the right processes, metrics and culture needed to drive new business growth. Dev works closely with senior leaders at client companies like Nike, P&G, Target, and HP to identify new growth opportunities. Dev is also an Adjunct Professor at Stanford University. He is a frequent speaker at marketing, design and innovation forums. His articles on research and strategy have appeared in several publications, including BusinessWeek, the Design Management Review, and Brandweek.

Related Books

Design Research and Planning
Paperback  (9781480064102) 
Published 03/2013  by Createspace 
Price: $9.99
How Companies Prosper When They Create Widespread Empathy
Hardcover  (9780137142347) 
Published 01/2009  by FT Press 
Price: $22.04 to $27.99
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