Issue 56 - 02 | Do you Market like Led Zeppelin or The Grateful Dead?By David Meerman Scott
Published March 12, 2009 1:17 a.m.
To create a World Wide Rave, forget about sales leads and ignore mainstream media. Instead, focus on spreading your ideas. Make your information totally free, with no registration required."
About David Meerman Scott |
David Meerman Scott is a marketing strategist, entrepreneur, keynote speaker, seminar leader, and the author of the number-one best-selling PR and marketing book The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly, which has been published in 22 languages.
His new book is Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now.
Check out his popular blog at www.WebInkNow.com or follow him on Twitter @dmscott.
View 3 other manifestos by this author