Issue 54 - 05 | Don’t Script, Improvise!By Mike Bonifer
Published Jan. 15, 2009 12:37 a.m.
In a networked organization, where good ideas originate is not half as important as how–-and how frequently—those good ideas become reality. Good managers don’t try to control their brand’s narrative but, rather, to foster an environment in which it can be liberated, expanded and unleashed across networks. The emphasis is not on following a script, but on improvisation."
About Mike Bonifer | Mike Bonifer is the author of GameChangers: Improvisation for Business in the Networked World. He is the co-founder, with Dr. Virginia Kuhn, and CEO of GameChangers, LLC, a business learning company formed in January, 2007, that helps organizations and individuals use improvisation to achieve their business objectives and personal goals. The improvisation-based theories and practices described in GameChangers present an exciting and optimistic vision for the conduct of business in the global digital economy.www.gamechangers.com