Business, Culture

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Issue 54 - 04 | The Aesthetics of Management

By Marty Neumeier
Published Jan. 15, 2009 12:59 a.m.
“Okay. Everyone knows you can apply aesthetics to the curve of a fender, or the typography of a web page, or the textures in a clothing line. But it can be even more effective when you apply it to decision-making, upstream strategy, or organizational change. When you use the principles of aesthetics to address wicked problems, you can more easily navigate through the fog of complexity. Aesthetics confers a kind of visibility.

Let’s look at a few of the principles that artists have used successfully, and see how they might apply to management.”

About Marty Neumeier | Marty Neumeier is president of San Francisco think tank Neutron and author of Zag and The Brand Gap. His latest book, The Designful Company, considers the challenge of building a corporate culture of innovation.

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