Issue 54 - 04 | The Aesthetics of ManagementBy Marty Neumeier
Published Jan. 15, 2009 12:59 a.m.
Let’s look at a few of the principles that artists have used successfully, and see how they might apply to management.”
About Marty Neumeier | Marty Neumeier is president of San Francisco think tank Neutron and author of Zag and The Brand Gap. His latest book, The Designful Company, considers the challenge of building a corporate culture of innovation.