Issue 54 - 02 | This is Your BuyologyBy Martin Lindstrom
Published Jan. 15, 2009 1:28 a.m.
About Martin Lindstrom | Martin Lindstrom is one of the world’s most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald’s Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in the Wall Street Journal, Newsweek, TIME, The Economist, The New York Times, BusinessWeek, The Washington Post, USA TODAY, Fast Company and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. Lindstrom’s latest book, Buyology, was published by Doubleday. Visit MartinLindstrom.com to learn more.