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Issue 54 - 02 | This is Your Buyology

By Martin Lindstrom
Published Jan. 15, 2009 1:28 a.m.
“I have spent years talking with brand fans; from obsessed Harley Davidson riders to young Japanese Hello Kitty admirers (one of whom, incidentally, owns more than 12,000 pieces of Hello Kitty merchandise), to devoted Irish Guinness beer drinkers. I’ve, time after time, been struck by the apparent parallels between the power of religion and of brands over followers. But, in reality, would such a claim possibly hold up? Is it possible that some brands have managed to create their own religion by, coincidently or deliberately, adopting triggers and tactics from the world of religion? The question became an obsession for me.”

About Martin Lindstrom | Martin Lindstrom is one of the world’s most respected marketing gurus. With a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald’s Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in the Wall Street Journal, Newsweek, TIME, The Economist, The New York Times, BusinessWeek, The Washington Post, USA TODAY, Fast Company and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published. Lindstrom’s latest book, Buyology, was published by Doubleday. Visit MartinLindstrom.com to learn more.

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