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Issue 50 - 06 | Presenting to Small Audiences: Turn Off the Projector!

By Andrew Abela
Published Sept. 10, 2008 11:28 p.m.
"The typical presentation to a small group today is designed just as if it were being made to a large group in a big auditorium. We follow the same advice in creating our slides, and then we turn on the portable projector and inflict slide after deadening slide on our audience—vintage Death by PowerPoint.

Too much of this effort is wasted. There is ample research evidence that projecting lots of text and speaking at the same time is so distracting to your audience that it is less effective than projecting your slides and asking your audience to read them while you remain silent, or speaking with no slides at all!"

About Andrew Abela | Dr. Andrew V. Abela is an associate professor of marketing at the Catholic University of America in Washington, DC, and author of Advanced Presentations by Design: Creating Communication that Drives Action, which is being published by Pfeiffer, a division of John Wiley & Sons. Dr. Abela provides presentation training and consulting advice to leading corporations, include Microsoft, eBay, and Kimberly-Clark. He lives in Great Falls, Virginia with his wife and their five children.

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