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Issue 49 - 04 | Uncovering Business Breakthroughs: Are you Tuned In or Tuned Out?

By Craig Stull, Phil Myers, David Meerman Scott
Published Aug. 6, 2008 9:25 p.m.
"We’ve developed the Tuned In Process to allow companies to create success again and again. We see these same principles at work in a wide range of successful product experiences, such as business-to-business technology products, fast food chains, and professional services firms.

Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar.

It works for realtors, doctors, ministers and even rock stars. With a Tuned In approach, your everyday activities can be transformed into those which create the kind of culture that builds market leaders."

About Craig Stull, Phil Myers, David Meerman Scott | Craig Stull, Founder and CEO of Pragmatic Marketing, started the company in 1993 to provide product marketing training and consulting services to technology companies. His methodologies have been taught to over 45,000 people at 3,000 companies. Phil Myers, who has launched several market leading startups, brings over 25 years of software industry experience to his role as President of Pragmatic Marketing. David Meerman Scott is the author of the Web Ink Now blog and The New Rules of Marketing and PR, which won the 800-CEO-READ Author’s Choice Award in 2007. He is also an online thought-leadership strategist who teaches the New Rules of Marketing seminar for Pragmatic Marketing. They are the authors of Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.


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