Business, Culture

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Issue 44 - 06 | The Connection Culture: A New Source of Competitive Advantage

By Michael Lee Stallard
Published March 7, 2008 10:59 p.m.
“I want to share something with you I’ve learned over the last decade of my life that I believe can be as helpful to you as it has been to me. In a nutshell, one of the most powerful and least understood aspects of business is how an emotional connection between management, employees and customers provides a competitive advantage. Unless the people who are part of a business feel a sense of connection –an emotional bond that promotes trust, cooperation and esprit de corps – they will never reach their potential as individuals, nor will the organization."

About Michael Lee Stallard | Michael is president of E Pluribus Partners, a co-founder of ConnectionCulture.com, and co-developer of the Culture Quiz. He speaks, teaches and consults for a wide variety of business, government, education and healthcare organizations. Michael is the primary author of Connection Culture: The Competitive Advantage of Shared Identity, Empathy and Understanding at Work, Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity and he has contributed to many other books and leadership publications worldwide. Learn more at www.MichaelLeeStallard.com.


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