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Issue 42 - 03 | Humanize It: Bring five-star sparkle to your customer interactions and watch your business flourish.

By Micah Solomon and Leonardo Inghilleri
Published Jan. 16, 2008 4:44 p.m.
"The best thing you can do for your business is not about new technology, brute force, or first-mover advantage. It's something simpler. And more dependable. Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer’s mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not.

And here’s some more good news: with the world moving at breakneck speed, your competitors are never going to catch up with your newfound knowledge about building lasting customer relationships. Why? Because they’re busy. Busy spending their money fishing for new customers to replace the old. Busy trimming profit from their pricing so they can appease a less-than-loyal customer base. Most of all, because they’ll never believe how much difference a loyal customer can make to a business. Especially in today’s revolutionary, lightning-speed marketplace. Watch for these competitors in your rear view mirror. And don’t worry: they won’t be closer than they appear."

About Micah Solomon and Leonardo Inghilleri | Micah is President of Oasis Disc Manufacturing, a company he bootstrapped with a credit card and a single room in his basement. It is now one of the top brands in the optical medial industry. His Ultimate Customer Service Blog and website are at http://www.micahsolomon.com. Reach him at: music@micahsolomon.com.

Leonardo is the Managing Partner of West Paces Consulting and part of The West Paces Hotel Group, which is helmed by legendary hotelier Horst Schulze and known for its recently launched ultra-luxury hotel brand Capella Hotels & Resorts. Prior to this, Inghilleri worked with Schulze developing The Ritz-Carlton and Bvlgari hotel brands and systems. He will be pleased to hear from you at linghilleri@westpacesconsulting.com.

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