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Issue 40 - 06 | Slow Innovation: A Savour-y Way to Success

By Derek Cheshire
Published Nov. 8, 2007 4:53 a.m.
Using the Slow Food Movement as a metaphor, Derek Cheshire suggests a slow approach to innovation. There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality really benefit a company? He lauds the goal of creating “an innovative company whose structure and culture are conducive to long-term growth and sustainability.”

About Derek Cheshire | Derek is an international expert on the topics of creativity and innovation. He has tested his models and ideas in different cultures and has developed the only tool that actually measures innovation capacity. He also speaks on creativity and innovation related topics.

www.creative4business.co.uk
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