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Issue 36 - 02 | Forget Formulas: How Managers are Fooled in their Search for Success

By Phil Rosenzweig
Published July 11, 2007 10:10 p.m.
Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability.

About Phil Rosenzweig | Phil Rosenzweig helps business leaders think more critically and wisely about what really affects company performance. He is the author of "The Halo Effect…and the Eight Other Business Delusions That Deceive Managers." Phil has a Ph.D. from the Wharton School and was on the faculty of Harvard Business School. He has taught extensively in executive programs around the world, including the United States, Europe, Asia, the Middle East and South America. Phil is a Professor at IMD, the International Institute for Management Development, in Lausanne, Switzerland.

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