Business, Culture

Share This

Issue 34 - 05 | Turning the Generational Dial: A Plea to Boomers, Gen X and Gen Y

By Carol Orsborn
Published May 9, 2007 8:21 p.m.
Carol Orsborn argues that instead of participating in a complicated generational tug-of-war of who is more relevant, Gen X and Gen Y must learn from Boomers because these following generations will also face the same elongated lifespans and increased vitality…and buying power.

About Carol Orsborn | Carol Orsborn, Ph.D., a leading edge baby boomer, is the author of 15 books on the boomer generation and co-chair of Fleishman-Hillard’s FH Boom practice. Recently, she co-authored Boom: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, by Mary Brown and Carol Orsborn, Ph.D.) She is chief blogger at www.TheBoomerBlog.com

Search manifestos:

Recent Popular Manifestos

View all