Issue 170 - 06 | How to Master the Business Presentation

By Tim Calkins
Published Nov. 14, 2018 12:00 p.m.
“The business world revolves around presentations. When it comes time to make a decision, people sit down to review the analysis, discuss the issues and reach agreement. Later, executives communicate the strategy to employees with presentations. When there are issues to wrestle with and bumps in the road, people create presentations. While emails and text messages are now ubiquitous, they rarely replace the presentation. It is hard to debate and discuss in depth in a text message.

As a result, if you are going to be a successful business lead, you have to know how to create and deliver presentations that are tight, logical and convincing.”

About Tim Calkins | Tim Calkins is a business writer, marketing consultant, and an award-winning clinical professor at Northwestern University’s Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. Through his firm Class 5 Consulting, he works with leading corporations around the world, including Eli Lilly, Roche, Novartis and PepsiCo. He also founded and leads the popular Kellogg Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine. His latest book is How to Wash a Chicken.

http://timcalkins.com/

Related Books

9781989025031
Mastering the Business Presentation
Hardcover  (9781989025031) 
Published 09/2018  by Page Two Books 
Price: $12.57 to $15.96
9781137278753
How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)
Paperback  (9781137278753) 
Published 01/2014  by Palgrave MacMillan 
Price: $27.99
9780230340336
How to Stop Wasting Time and Start Driving Growth
Paperback  (9780230340336) 
Published 12/2012  by Palgrave MacMillan 
Price: $26.00
9780230340343
How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)
Hardcover  (9780230340343) 
Published 10/2012  by Palgrave MacMillan 
Price: $54.99
9780471690160
The Marketing Faculty of the Kellogg School of Management
eBook  (9781118046036) 
Published 01/2011  by Wiley 
Price: $22.99
Search manifestos:

Recent Popular Manifestos



View all




TWITTER