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Issue 17 | 25 Ways to Distinguish Yourself

By Rajesh Setty
Published Sept. 7, 2005 11:47 p.m.
According to Setty, "being part of the commodity crowd erodes your value." You need to rise above the crowd by following Setty's 25 ways.

About Rajesh Setty | Rajesh Setty is a serial entrepreneur, investor and author based in Silicon Valley. Rajesh serves as the president and CEO of Suggestica where they build private and public discovery engines using Rawsugar technology. He also serves as the executive chairman of Jiffle where they help solve scheduling problems across companies. Rajesh is involved in several other technology businesses in the US, Europe and India in some combination of investor, founder, advisor and/or an executive. He is a member of the Band of Angels, an angel network in Silicon Valley and Vistage, a worldwide networking organization for CEOs. His latest book, Beyond Code: Learn to distinguish yourself in 9 simple steps! (foreword by Tom Peters), was published in late 2005. To keep up with Rajesh, visit his blog at http://blog.lifebeyondcode.com.


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