Issue 169 - 02 | Don’t Stress: When Doing and Spending Less Can Help Your Business Get AheadBy Stephen Wunker & Jennifer Luo Law
Published Oct. 10, 2018 2:00 p.m.
Innovation doesn’t always have to be more—more flavors, more horsepower, more memory space, more bells and whistles. In some cases, customers don’t want more. They just want us to do the job they’ve hired us to do, and for us to do it very, very well. New solutions can excel in their simplicity, earning customer love and saving money along the way—and, yes, that is just as deserving of being called 'innovative' as a new blockchain game or genetic therapy.”
About Stephen Wunker & Jennifer Luo Law |
Steve Wunker led development of one of the world’s first smartphones, has built and sold several successful businesses, and advises companies worldwide on creating and executing bold plans for growth. Steve is also the author Capturing New Markets and Jobs to be Done. He also writes for Forbes, Harvard Business Review, The Financial Times, and other major outlets. Steve’s media appearances include Bloomberg and BBC television, and he has been a guest lecturer at Dartmouth’s Tuck School of Business.
Jennifer Law is a seasoned researcher of trends, disruptive strategies, and Jobs to be Done thinking. As associate principal at New Markets Advisors, she has led projects across a wide range of industries, particularly those rocked by disruption—such as education, publishing, IT, consumer goods, and financial services.