Issue 168 - 03 | Business Must Make Life Better
By Richard Hardyment
Published Sept. 19, 2018 12:00 p.m.
“Big business today is under scrutiny like never before. Trust is flaky. Consumers are cynical. Many companies talk about playing a role in society—through philanthropic giving and environmentally sustainable practices. But few have defined their ambitions for life. Companies have a phenomenal impact on how people feel—our wellbeing. Yet there has been a deafening silence from the private sector about the central purpose of human existence. In our turbulent world of change, we desperately need a more human form of capitalism that places people at its heart—whether that’s farmers supplying raw materials, factory workers creating goods, or shoppers buying and consuming products and services. We need business to embrace a wellbeing purpose with an audacious ambition: to make life feel better.”
About Richard Hardyment |
Richard Hardyment is the author of The Wellbeing Purpose. He has spent over a decade advising companies on responsible business practices and sustainability. He is a director at Corporate Citizenship, a global management consultancy. He was previously a political advisor for a UK Political Party before joining Forum for the Future, the non-profit that works with leading companies on sustainable business. He has an MA from the University of Cambridge and an MBA from Imperial College, London. He lives in London, UK, with his wife and two young
children. Learn more at richardhardyment.com.