Issue 167 - 02 | The Art of Influencer BarteringBy Brittany Hennessy
Published Aug. 8, 2018 12:00 p.m.
Let’s start with the most important questions: What exactly are influencers and why are they important? In general, an influencer is someone who has influence. I know, I know, it isn’t very helpful to define a word by using the same word, but sometimes things really are that simple. Word-of-mouth marketing is nothing new and it’s probably the driving force behind most of your consumer habits, whether that’s buying a product, binge-watching a show, or downloading an app.
But in today’s digital world, the word 'influencer' is most commonly ascribed to someone who has clout through her digital channels, or as some like to call it, 'social currency.' Whether she has a lot of followers or really high engagement, when she speaks, her audience listens, they act, and—most importantly to brands—they buy.”
About Brittany Hennessy | Brittany Hennessy, the first-ever Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper’s Bazaar, Esquire, and other titles in campaigns for the world’s top fashion, beauty, and lifestyle brands. In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212.com, which was nominated by Paper Magazine for “Best Nightlife Blog,” and she became an influencer for Bacardi, Popchips, Svedka, and the Gap. When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media. Eventually, she became an expert in influencer marketing, and is now sharing her insights with aspiring influencers so they may find their passion and monetize it.https://brittanyhennessy.com/