Issue 167 - 01 | Finding Your Lodestar: Long-Term Thinking for a Short-Term World

By Mark Miller & Lucas Conley
Published Aug. 8, 2018 12:00 p.m.
“In 1968, Andy Warhol proclaimed, ‘In the future, everyone will be world-famous for 15 minutes.’ With the advent of memes and viral videos, we now live in that future—one in which any trending joe (or his grumpy cat) can make a quick buck. So why is all this short-termism leaving so many of us feeling shortchanged?

We now live an increasingly short-term world, one where the products we buy often outlive the brands that make them. It’s not just the inherently trendy brands. All brands are equally susceptible to the traps of short-term thinking. In the face of change, short-term thinkers see a fork in the road—choosing to either cling to what worked in the past or abandon it in an effort to reclaim the spotlight. Therein lies the key difference we at The Legacy Lab have observed between short-term thinkers and their long-term counterparts: The former focus only on their immediate circumstances—their 15 minutes of fame. The latter aspire to a lifetime of significance.”

About Mark Miller & Lucas Conley | Mark Miller and Lucas Conley are the authors of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, March 2018).

Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One.

Conley is executive editor at The Legacy Lab, a former researcher for The Atlantic and staff writer for Fast Company.

http://www.thelegacylab.com/

Related Books

How to Create a Culture of Full Engagement
Hardcover  (9781523099870) 
Published 03/2019  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781260117561
Building a Long-Term Brand to Stand Out in a Short-Term World
Hardcover  (9781260117561) 
Published 03/2018  by McGraw-Hill Education 
Price: $16.80 to $22.40
9781523094950
How to Attract and Keep the Best People
Hardcover  (9781523094950) 
Published 02/2018  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781626569812
Building a Leadership Culture
Hardcover  (9781626569812) 
Published 03/2017  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781626563940
Elevate Your Leadership Game
Hardcover  (9781626563940) 
Published 04/2015  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781609943035
Becoming a Leader for Life
Hardcover  (9781609943035) 
Published 02/2012  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781609940935
What Great Teams Know and Do
Hardcover  (9781609940935) 
Published 10/2011  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781626561984
What Great Leaders Know and Do
Hardcover  (9781626561984) 
Published 09/2014  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781609949600
Becoming a Leader People Want to Follow
Hardcover  (9781609949600) 
Published 10/2013  by Berrett-Koehler Publishers 
Price: $13.08 to $18.36
9781426216978
Miami and the Keys, 5th Edition
Paperback  (9781426216978) 
Published 09/2016  by National Geographic Society 
Price: $13.10 to $18.39
9781426202520
Paperback  (9781426202520) 
Published 10/2007  by National Geographic Society 
Price: $11.37 to $15.96
9783110373752
What We Need to Know to Protect Workers
Paperback  (9783110373752) 
Published 04/2017  by Walter de Gruyter 
Price: $98.00
9781259587429
Paperback  (9781259587429) 
Published 02/2016  by McGraw-Hill Education 
Price: $39.00 to $52.00
9781490897776
Paperback  (9781490897776) 
Published 11/2015  by WestBow Press 
Price: $11.95
9781459684126
What Great Leaders Know and Do (Third Edition) (Large Print 16pt)
Paperback Large Print  (9781459684126) 
Published 09/2014 
Price: $24.99
9781586487041
Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business
Paperback  (9781586487041) 
Published 09/2015  by PublicAffairs 
Price: $13.95
9781591843993
Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down
eBook  (9781101516096) 
Published 09/2011  by Portfolio 
Price: $14.99
Search manifestos:

Recent Popular Manifestos



View all




TWITTER