Issue 167 - 01 | Finding Your Lodestar: Long-Term Thinking for a Short-Term WorldBy Mark Miller & Lucas Conley
Published Aug. 8, 2018 12:00 p.m.
We now live an increasingly short-term world, one where the products we buy often outlive the brands that make them. It’s not just the inherently trendy brands. All brands are equally susceptible to the traps of short-term thinking. In the face of change, short-term thinkers see a fork in the road—choosing to either cling to what worked in the past or abandon it in an effort to reclaim the spotlight. Therein lies the key difference we at The Legacy Lab have observed between short-term thinkers and their long-term counterparts: The former focus only on their immediate circumstances—their 15 minutes of fame. The latter aspire to a lifetime of significance.”
About Mark Miller & Lucas Conley |
Mark Miller and Lucas Conley are the authors of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, March 2018).
Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One.
Conley is executive editor at The Legacy Lab, a former researcher for The Atlantic and staff writer for Fast Company.