Issue 159 - 01 | Image Is SubstanceBy Andy Cunningham
Published Dec. 20, 2017 11:00 a.m.
I discovered early on that the answer is authenticity … When companies promote themselves authentically, they get more customers and sell more stuff. It’s as simple as that, and I built my entire career on that premise.”
About Andy Cunningham | Andy Cunningham played a key role in the launch of the original Macintosh. Since then, she has been an entrepreneur at the forefront of marketing, branding, positioning, and communicating “The Next Big Thing.” The founder and president of Cunningham Collective, a marketing and communication strategy firm, she has helped introduce a number of new categories, including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets, and clean tech investing.http://andycunningham.com/