Issue 154 - 04 | AREA: A Research and Decision-Making RoadmapBy Cheryl Strauss Einhorn
Published June 14, 2017 12:00 p.m.
About Cheryl Strauss Einhorn | Cheryl Strauss Einhorn an award-winning investigative journalist, covers business, economic, and financial news for publications including Barron’s, Pro Publica, Foreign Policy, and The New York Times. As the founder of CSE Consulting, a strategic consulting practice, she applies her AREA Method—initially developed to promote better decision-making in her journalism work—toward the success of businesses and individuals. A Columbia University adjunct professor, she teaches her AREA Method at Columbia Business School, having also taught it at the Graduate School of Journalism.http://www.areamethod.com/