Issue 154 - 04 | AREA: A Research and Decision-Making Roadmap

By Cheryl Strauss Einhorn
Published June 14, 2017 12:00 p.m.
“In developing AREA, I realized that the process does much more than provide a research and decision-making roadmap, it makes your work work for you. It heightens your awareness of the motivations and incentives of others. It helps you to avoid bias in your work and to engage with people and problems more mindfully. For while decision making is about ideas, ideas aren’t enough; there is an important gap between having ideas and making good decisions about what to do with those ideas.”

About Cheryl Strauss Einhorn | Cheryl Strauss Einhorn an award-winning investigative journalist, covers business, economic, and financial news for publications including Barron’s, Pro Publica, Foreign Policy, and The New York Times. As the founder of CSE Consulting, a strategic consulting practice, she applies her AREA Method—initially developed to promote better decision-making in her journalism work—toward the success of businesses and individuals. A Columbia University adjunct professor, she teaches her AREA Method at Columbia Business School, having also taught it at the Graduate School of Journalism.

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