Issue 153 - 03 | Bringing Passion and Evangelism Together in Your Business: The Unquenchable Spirit of Co-Creation

By David Nour
Published May 17, 2017 10:30 a.m.
“Do you co-create value with others? Do you understand—deep in your gut—that you cannot succeed in the future by going at it alone?

Co-creation means banding together with another organization or person to build something together that you could not have built alone. To do this right, you must intertwine your futures together in a highly significant manner.

Taking a step like that requires the heartfelt belief that the two of you are much better off together than you were on your own. This belief must survive obstacles, setbacks, delays, disappointment, and even (gasp) looming failure.”

About David Nour | David Nour has been a recognized strategist and thought leader on the topic of business relationships for more than 25 years. His insight has been featured in The Wall Street Journal, The New York Times, Fast Company, and Mashable. He is the author of several other books, including the bestselling Relationship Economics.

Related Books

How Your Business Will Profit from Innovative and Strategic Collaboration
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Leadership Strategies for the Age of Connected Relationships
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Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated)
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