Issue 151 - 05 | The Evolution of Customer Experience: From Consistency to PurposeBy Lior Arussy
Published March 22, 2017 12:00 p.m.
“Customer Experience Design has gone through an evolution. This evolution can be best described through three generations of customer experience design:
- Consistent experiences
- Exceptional experiences
- Purposeful experiences
About Lior Arussy | One of the world’s authorities on customer experience, customer centricity and transformation, Lior Arussy delivers results. His strategic framework converts organizations from product to customer-centricity.www.strativity.com
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