Issue 150 - 03 | Death or Glory in the Digital Age of MarketingBy Ben Legg
Published Feb. 22, 2017 11:00 a.m.
To succeed in this new world, the marketing function needs to reinvent itself fast, and it won’t be easy.”
About Ben Legg | Ben Legg is a global chief executive, engineer, marketing leader, entrepreneur, keynote speaker and author. A former British Army captain with over a decade of leading military engineering organizations, Ben Legg led the military engineering organization that relieved the Siege of Sarajevo in 1995. After leaving military service, he applied his lessons learned in military engineering organization to leading businesses and growing brands. He has amassed over 20 years of business leadership expertise in building, leading and innovating with companies such as McKinsey & Company, Coca-Cola and Google. Currently, Ben is the CEO of AdParlor, the world’s leading all-in-one video and social advertising platform.https://adparlor.com/