Issue 145 - 04 | How to Make Things Happen When You’re Not the CEOBy Thomas Barta and Patrick Barwise
Published Sept. 14, 2016 11:00 a.m.
About Thomas Barta and Patrick Barwise | Thomas Barta and Patrick Barwise are co-authors of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value. Barta is a former McKinsey partner and senior marketer who speaks, writes, consults on marketing leadership. Barwise is Emeritus Professor of Management and Marketing at London Business School and a prize-winning author, speaker and consultant.http://www.thomasbarta.com/the-12-powers-