Issue 144 - 04 | Advertising Isn’t Dead, It’s Just Woefully OverfundedBy Chris Kneeland
Published Aug. 10, 2016 10:00 a.m.
BUT, rest assured all is not well in ad-land. An awakening of sorts is happening amongst enlightened brand leaders who are starting to ask a different question. Rather than debate the viability of the craft, many are now wondering, “How little advertising can my brand get away with?” This is perhaps a bit scary for those who make their living in ad-related disciplines, but this is truly a better question. No business owner started a company because they wanted to advertise. Rather, they wanted to manufacture or sell a great product or service, and engage customers in meaningful ways. Yet, somewhere along their journey, someone convinced them that if they advertised, they could sell more. And in some cases that was true. But there are several negative consequences to that behavior that too often get neglected.”
About Chris Kneeland |
Chris Kneeland is Cult Collective CEO and Partner. Beyond his family, his life’s overriding passion involves helping brands reimagine new ways of doing things. In particular, he’s committed to helping clients redeploy mass-media dollars into customer engagement activities that actually matter.
If you fee like you need some help in that area, that is why the Cult Collective exists. They’d love to help you.
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