Issue 142 - 05 | The Social Business MandateBy Clara Shih
Published June 8, 2016 10:00 a.m.
The mistake leaders make is over-delegating social and digital efforts to fairly entry-level marketing and customer service teams. Senior executives then confuse having a social media team with having a social business, and have a detrimental misconception that these efforts are far from the business’s core initiatives. In reality, business leaders need to personally own and drive these digital and social initiatives. To fully become a Social Business, an organization must truly embrace digital opportunities on every platform; and this transformation must be led by C-Suite Executives.”
About Clara Shih | Clara Shih is a Silicon Valley tech entrepreneur and bestselling author. She is founder and CEO of Hearsay Social, an enterprise software company whose predictive omnichannel marketing platform helps financial advisors engage clients across social, text message, email, and websites while complying with industry regulations. A pioneer in the social media industry, Clara has been named one of Fortune’s “Most Powerful Women Entrepreneurs,” Fast Company’s “Most Influential People in Technology,” BusinessWeek’s “Top Young Entrepreneurs,” and both Fortune’s and Ad Age’s “40 Under 40.” She was also named a “Young Global Leader” by the World Economic Forum.http://socialbizimperative.com/