Issue 142 - 04 | The Sweet Spot of Purpose: A Three-Legged Stool for Productivity and Success

By Dan Pontefract
Published June 8, 2016 10:00 a.m.
“Far too many corporate social responsibility statements and annual reports claim, 'Our employees are our most important asset.' Is that what we are? Assets? No, we are not assets. We are not human capital. We are not headcount. You cannot count me.

We are the individuals who make up our organizations. We are team members. We are co-workers. We are colleagues. We are individuals. We are both leaders and followers. We strive for purpose in our lives, and in the organizations that we work for.

It matters not what level we reside on in the corporate hierarchy. We are all on the same team in defining and enacting that purpose. Team members are not an asset, but rather the key link to improving society.

The importance of purpose on the lives of employees, and for the betterment of society, has become table stakes. Indeed, the individuals that make up the organization are its most important advantage.”

About Dan Pontefract | Dan Pontefract is Chief Envisioner at TELUS, a Canadian telecommunications company, where he heads the Transformation Office, a future-of-work consulting group that helps organizations enhance their corporate cultures and collaboration practices. Previously as Head of Learning & Collaboration at TELUS, Dan introduced a new leadership framework–called the TELUS Leadership Philosophy–that dramatically helped to increase the company’s employee engagement to record levels of nearly 90%. A renowned speaker, Dan has presented at multiple TED events and also writes for Forbes, Harvard Business Review, and The Huffington Post.

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