Issue 142 - 03 | STOP Branding and START Activating (Part II of “A Manifesto for Thinking Small”)By Craig Wilson
Published June 8, 2016 10:00 a.m.
About Craig Wilson | Craig Wilson is an entrepreneur, consultant, author, and coach. He has founded three businesses, just recently selling the theater production company he and his wife founded in 1990. He is a leading authority on loyalty, brand development, and direct marketing and counts some of the world’s most iconic brands in his listing of experience including Kiehl’s, Patagonia, Seventh Generation, prAna Living, Burton Snowboards, and Revolution Living, among others. He’s a three-time NCAA National Champion coach and a passionate observer of human behavior.http://www.compassandnail.com/
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