Issue 138 - 04 | Make People Love Your Brand Instantly: The Powerful Attraction of Love-At-First-Sight NamesBy Alexandra Watkins
Published Feb. 17, 2016 11:00 a.m.
A clever business name is your welcome mat. It suggests, ‘We’re lots of fun and you’re going to love working with us!’”
About Alexandra Watkins | Alexandra Watkins is the self-proclaimed goddess of love-at-first-sight brand names. As Founder and Chief Innovation Officer of the San Francisco naming firm Eat My Words, she is a popular guest lecturer at the Stanford Graduate School of Business, Berkeley’s Haas School of Business, and the University of San Francisco School of Management. Her clients include Google, Disney, Frito-Lay, TaylorMade Golf and MIT. Brand names she can personally take credit for include Spoon Me, Neato, Gringo Lingo, Church of Cupcakes, Smitten, and a nationally recognized bacon cheeseburger, which ironically must remain nameless.http://www.eatmywords.com