Issue 135 - 05 | How Fanatical Fans Create the Bedrock for a Successful BrandBy Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh
Published Nov. 11, 2015 10:00 a.m.
About Michael Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh |
Michael J. Silverstein is a senior partner and
managing director of the consumer practice at The Boston Consulting
Group. He is the bestselling author of Trading Up, The $10 Trillion Prize,
Women Want More, and Treasure Hunt.
Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh are all senior partners and managing directors at BCG.
Together, the are all authors of Rocket: Eight Lessons to Secure Infinite Growth.