Issue 128 - 05 | The Membership Economy Manifesto
By Robbie Kellman Baxter
Published April 15, 2015 8:00 a.m.
“We hear the stories. Cornered by a passionate friend, we are regaled with tales of binge-watching House of Cards on Netflix, or the virtues of the Paleo diet combined with Crossfit, or a new recipes and decorating tips found on Pinterst. Certain organizations are winning the hearts and voices of their customers, and building the kind of loyalty that traditionally was reserved for family, community, and church. The secret that these organizations know is that people are craving membership. Organizations that build their businesses around people’s need to belong, to be connected, and to be admired, organizations that are focused on relationships over products, are winning in today’s economy.”
About Robbie Kellman Baxter |
Robbie Kellman Baxter is a consultant and speaker who has been providing strategic business advice to Silicon Valley companies for over 20 years. She is the founder of the consulting firm Peninsula Strategies LLC, and regularly presents to professional associations, leading universities, and corporations.