Issue 127 - 05 | Being Heard in a Chaotic WorldBy Linda J. Popky
Published March 18, 2015 8:00 a.m.
In a world where it’s hard enough to cut through the noise to get the attention of friends and family members, it’s even more difficult for businesses and other organizations to reach prospects and customers. Unfortunately, many organizations try to solve this situation by talking louder and LOUDER until they are shouting at us from across a crowded room. They add to the noise, make us tune out, and continue their way down an unsustainable path.”
About Linda J. Popky | Marketing expert Linda J. Popky, the founder and president of Silicon Valley-based Leverage2Market Associates, transforms organizations through powerful marketing performance. A consultant, speaker, and educator, Linda has been named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant® Hall of Fame. She is the past president of Women in Consulting and a member of the Watermark Strategic Development Board. She is the first marketing expert worldwide certified to offer the Private Roster™ Mentoring Program for consultants and entrepreneurs. Also a classically trained pianist, Linda produced a CD of piano music called Night Songs.www.leverage2market.com