Issue 126 - 02 | Change the Game or Go Home: A Manifesto for Innovation

By Joseph Jaffe
Published Feb. 18, 2015 8:00 a.m.
“How is it that the likes of MapMyFitness or Mint end up being purchased by the likes of Under Armor or Intuit for hundreds of millions of dollars instead of being created by these same companies?

Isn’t it time companies asked the same questions as these entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast tracked and super sized this expectation in the form of a disruptive technology-led solution?

Isn’t it time to look towards the tens of thousands of viable startups out there for collaboration opportunities?

And if the solution doesn’t already exist, why wouldn’t you start it yourselves?”

About Joseph Jaffe | Joseph Jaffe is a CEO and co-founder of Evol8tion, a company dedicated to helping leading brands embrace marketing innovation in the form of collaborating with early stage startups via pilot programs, acceleration and/or investment. He is the author of 4 books, including best-selling Life After the 30-Second Spot, Join the Conversation, Flip the Funnel, and Z.E.R.O. The E of Z.E.R.O. stands for Entrepreneurship and highlights and expands upon many of the ideas in this Manifesto.

View 2 other manifestos by this author

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