Issue 123 - 05 | Debunking the Myths, Lies, and Misconceptions of Word of Mouth MarketingBy Ted Wright
Published Nov. 12, 2014 12:01 p.m.
About Ted Wright | Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over the past 13 years, Fizz has become the global leader in WOMM with clients on every continent. If you’ve ordered a PBR, ridden an Italian scooter in Asia, bought a 4G LTE device, used chocolate milk to recover after a tough workout, cleaned your carpets with a Bissell sweeper, or bought numerous other products because of a friend’s recommendation over the past 13 years, then you may have been touched by the work of Wright and his team at Fizz.www.fizzcorp.com