Share This

Issue 123 - 05 | Debunking the Myths, Lies, and Misconceptions of Word of Mouth Marketing

By Ted Wright
Published Nov. 12, 2014 12:01 p.m.
“If you have ever tried to discuss word-of-mouth marketing, you’ve likely confronted the many myths and misconceptions that surround it. It may be statements like “Oh, that costs too much” or “There’s technology that does that for you already,” or it may be a question like “Isn’t that just social media?” All of these people come from a place of wanting the best for your company. In the many years that I’ve been doing this, I’ve heard every single one of them. By now, I’ve gotten pretty good at responding. Maybe I can help you do it too.”

About Ted Wright | Ted Wright is CEO of Fizz, a pioneering, award-winning word-of-mouth marketing (WOMM) firm. Wright has been at the forefront of Word of Mouth Marketing since he helped re-ignite the Pabst Blue Ribbon brand in 2001. Over the past 13 years, Fizz has become the global leader in WOMM with clients on every continent. If you’ve ordered a PBR, ridden an Italian scooter in Asia, bought a 4G LTE device, used chocolate milk to recover after a tough workout, cleaned your carpets with a Bissell sweeper, or bought numerous other products because of a friend’s recommendation over the past 13 years, then you may have been touched by the work of Wright and his team at Fizz.


Related Books

Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Hardcover  (9780071835749) 
Published 11/2014  by Not available 
Price: $27.00
Search manifestos:

Recent Popular Manifestos

View all