Issue 120 - 05 | Improvise Your Way to SuccessBy Steve Yastrow
Published Aug. 20, 2014 12:00 p.m.
[…] The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood.
Whether you’re selling a product, your services, or yourself—you must learn to persuade differently in order to close more deals. You must learn to ditch the pitch.”
About Steve Yastrow | In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. For more, find him @steveyastrow.www.yastrow.com