Issue 120 - 05 | Improvise Your Way to Success

By Steve Yastrow
Published Aug. 20, 2014 12:00 p.m.
“Consider the last time a hard sell worked on you—or when you were last ‘convinced’ to do something. Having a hard time coming up with an instance? While a common sales practice, an overt sales pitch is more likely to cause a customer to run rather than to buy.

[…] The bottom line is that no one wants to be assaulted by one-way communication (a sales pitch). Rather, customers need to be invited into two-way conversations where we can be heard and understood.

Whether you’re selling a product, your services, or yourself—you must learn to persuade differently in order to close more deals. You must learn to ditch the pitch.”

About Steve Yastrow | In addition to Ditch the Pitch, Steve Yastrow is the author of We: The Ideal Customer Relationship and Brand Harmony. Steve is president of Yastrow and Co., a consulting firm that helps organizations create powerful stories and communicate them in ways that build customer relationships and drive results. For more, find him @steveyastrow.

Related Books

The Art of Improvised Persuasion
Hardcover  (9781590791264) 
Published 01/2014  by Select Books (NY) 
Price: $14.46 to $18.36
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