Issue 119 - 04 | The Digital Marketer’s Manifesto

By Lisa Leslie Henderson & Larry Weber
Published July 23, 2014 12:00 p.m.
“To succeed in a customer-centric world, we must truly see our customers. Not stalk them, but understand them. As customer experience architects, we must collaborate to design and deliver products, services, environments, and personalized experiences that truly meet our customers’ needs. As we do, we will transform a traditionally passive and transaction-oriented association into a productive, profitable, and mutually beneficial collaboration with our customers.

To See ( sē/ verb): to understand

Now that we have entered what Forrester describes as the age of the consumer, those organizations that are able to really see their customers will be the ones that succeed. Indeed, the ability to see—to know where to look, to decode meaning from a glut of information and interactions, and reflect that understanding in our customer experience—is today’s primary source of competitive advantage.”

About Lisa Leslie Henderson & Larry Weber | Lisa Leslie Henderson (@ljlhendo) and Larry Weber (@thelarryweber) are the co-authors of The Digital Marketer: 10 New Skills You Must Learn to Stay Relevant and Customer-Centric.

Be a part of the conversation at #thedigitalmarketer,, and

Related Books

Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
eBook  (9781118760970) 
Published 04/2014  by Wiley 
Price: $16.99
Paperback  (9780967379326) 
Published 06/2002  by Adventure Publications(MN) 
Price: $14.95
Paperback  (9780878395590) 
Published 06/2013  by North Star Press of St. Cloud 
Price: $14.95
Comprehensive Digital Business Strategy for the Social Media Era
eBook  (9781118016299) 
Published 02/2011  by Wiley 
Price: $16.99
Paperback  (9781936571062) 
Published 05/2013  by Adventure Publications(MN) 
Price: $18.95
How Digital Customer Communities Build Your Business
eBook  (9780470440315) 
Published 03/2009  by Wiley 
Price: $16.99
Search manifestos:

Recent Popular Manifestos

View all