Issue 115 - 03 | The Brevity MandateBy Joseph McCormack
Published March 12, 2014 1:00 p.m.
For starters, the discipline to capture and manage elusive mindshare now shapes and defines professional success. Shorter e-mails, better organized updates, and tighter and more engaging presentations are immediate indicators that you’ve got what it takes to succeed in an attention economy.
Getting to the point is a non-negotiable standard. The reasons why are plentiful.
Ten years ago, brevity was a nicety and meant primarily for long-winded types that couldn’t shut up. Today, being clear and concise is an absolute necessity; it’s what successful people expect to see—and get quickly frustrated when it’s missing.”
About Joseph McCormack | Joe McCormack is an experienced marketing executive, successful entrepreneur and author. He founded and serves as managing director of The Sheffield Company, an award-winning boutique agency recognized for its focus on narrative messaging and visual storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate. In 2013, he founded The BRIEF Lab as a specialty institute to help business and military leaders become lean communicators. There are currently facilities in Chicago, IL and Southern Pines, NC.www.thebrieflab.com