Issue 114 - 02 | A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand TodayBy Denise Lee Yohn
Published Feb. 19, 2014 1:00 p.m.
This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.”
About Denise Lee Yohn | Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer. Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies.www.deniseleeyohn.com
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