Issue 111 - 02 | Rewriting The Myths of Creativity

By David Burkus
Published Nov. 20, 2013 12:00 p.m.
“There is a mythology that surrounds creativity.

Cultures develop myths when they can’t rely on existing knowledge to explain the world around them. They are developed and passed down in an effort to explain why certain mysterious events occur, or to affirm how we should behave and think. Creativity is no different.

These myths were prevalent almost everywhere I looked—everywhere except in the most innovative companies and people.

If we want to be more creative, if we want our organizations to be more innovative, then we have to learn from these companies and individuals, use the wealth of empirical research at hand, and rewrite the myths of creativity.”

About David Burkus | David Burkus is a best-selling author, an award-winning podcaster (as host of the Radio Free Leader podcast), and management professor. In 2015, he was named one of the emerging thought leaders most likely to shape the future of business by Thinkers50, the world’s premier ranking of management thinkers. His latest book, Under New Management, reveals the counterintuitive leadership practices that actually enhance engagement and drive performance in companies. He is also the author of The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas.

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