Issue 109 - 03 | The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves

By Brains on Fire
Published Sept. 11, 2013 10:00 a.m.
“Passion fuels word-of-mouth conversations and excitement. Our passions make us happy and let us know that life is worth living. They motivate us to do remarkable things. When we are passionate about someone, we really do talk about that person all the time. We’re eager and excited to share the tiniest details. Spend just a few minutes around a new parent and you’ll see what we mean.

Passion is not something you own; it’s something you pass forward. So if you take the time to understand your own unique passion conversation—and yes, we believe everyone has them—as well as the ones that excite those you serve, something amazing will happen.”

About Brains on Fire | Robbin Phillips, Greg Cordell, Geno Church, and John Moore work together at the word of mouth marketing and identity company Brains on Fire. Along with others in the Brains on Fire tribe, they partner with some of the most fearless businesses and organizations on the planet to ignite movements through the contagious power of passionate people. Robbin is the courageous President of Brains on Fire and truly believes love is a circular transaction. Greg is the Chief Inspiration Officer, which means his job is to find inspiration where no one else is looking. Geno is the Word of Mouth Pathfinder, helping to find and nurture the passion conversation inside every business. John is the Chief of Wahoo, helping clients grow and fostering learners and leaders within the Brains on Fire tribe.
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